Building great digital products is about more than just shipping features, it's about creating experiences users can rely on. The best products feel effortless not because they lack complexity, but because they hide it. They deliver the familiar in smarter, more intuitive ways.

Consistency is what makes those experiences feel seamless. It's often the difference between products users return to and those they abandon without a second thought. But consistency isn't just about visual uniformity or feature parity across platforms. It's about the invisible details - speed, flow, personalization - that make every interaction feel exactly as users expect, without them even noticing.

Last month, we focused on closing those invisible gaps, bringing parity across our SDKs, launching new capabilities, and making small but significant improvements that add up to one thing: experiences users can trust every time.

Let’s dive in.

Feature Parity

Parity isn't just about adding features, it's about making sure every interaction feels the same, no matter where users experience it. Beyond visible features, small behind-the-scenes improvements play a crucial role in delivering consistent, seamless experiences across platforms.

This month, we've focused on:

• AI Chatbot Support for Android: Already available on iOS and Flutter, now extended to Android so that you can build conversational journeys consistently across every device.
• Video Feed for Flutter: All platforms now support video-first feed experiences to help you deliver more immersive content consistently across iOS, Android, and Flutter.
• Bug Fixes and Enhancements: We've addressed multiple minor bugs across both Chat and Feed SDKs to ensure smoother user interactions without unexpected interruptions.
• Feed Loading Time Optimisation: Speed is one of the most underrated aspects of consistency. We've optimized the way universal feed data is fetched, making content load faster across all platforms.

New Features

• Flutter Chat - Custom Widget: With this release, feature parity for Chat SDK is now 100% complete across Android, iOS, and Flutter. Developers using Flutter can now build custom UI components without relying on default templates.
• Reply Privately Support: Conversations often start in public but need to move into private spaces without breaking context, especially in communities or support-led platforms. The new Reply Privately feature enables users to take a message from the public thread into a private 1:1 chat while preserving the original context.
  
  • Now available on iOS and Flutter
  • Coming to Android by the end of Q1 2025

This feature makes conversations more fluid and personalized, without forcing users to switch between different messaging flows.

Theme of the month - Q&A Feed

This month, we're spotlighting one of our most powerful Feed themes - Q&A Feed. 

Why? Because consistent engagement isn’t just about keeping users scrolling, it's about turning them into contributors. A Q&A Feed creates a dynamic knowledge-sharing space where users can ask questions, share answers, and interact with admins or industry experts - all within your app.

Why Q&A Feeds Drive Engagement?

• UGC at Scale: Every question creates content and every answer creates conversations.
• User-to-User Support: Reduces dependency on admin support by letting the community solve each other's problems.
• SEO Goldmine: Q&A content naturally creates long-tail, discoverable content that boosts organic traffic.
• Post-Purchase Engagement: Keeps users active even after they’ve made a purchase, turning products into ongoing conversations.

If you're thinking about launching Q&A Feeds or any other engagement theme into your app, let’s talk.

Let’s get into it.