For years, app development was about features. Now, it’s about flows.

Apps are expected to respond like adaptive, intelligent, and context-aware living systems. From content to chat, browsing to buying, every step should feel intuitive and seamless.

This shift demands more than just good UI. It calls for tight integration across SDKs, smart automation, and tooling that enables personalization at scale. So, this month's updates focused on enhancing natural UX across all three planes: content, conversation, and control.

From SDK upgrades that reduce friction to dashboards that offer deeper personalization, our goal is simple: make apps feel smarter. Let’s dive in.

SDK Enhancements

1. Flutter Feed SDK‍
   Users expect fluid video discovery experiences like Instagram Reels or YouTube Shorts. That’s why we’ve added a redirection flow to personalized video feeds. Once a user taps on a preview, they’re seamlessly taken into a full-screen content flow that’s immersive and algorithmically tuned.

2. Android Chat SDK

• Instant Chatroom Initiation: You can now trigger a DM chatroom from anywhere inside the SDK, whether it’s a support card or product page. opens up powerful contextual use cases like on-demand support, expert conversations, or feature-specific chats, all without breaking flow.
• Reply Privately: Group chat just got more nuanced. With the Reply Privately feature, users can seamlessly spin off 1:1 threads from public chatrooms. Expected to launch in all tech stacks by EoQ.

3. React Native Chat SDK‍
   We’ve added error-logging utilities to improve developer visibility and speed up debugging. Now, tracking integration issues across edge cases is easier and more transparent.

4. iOS Chat SDK‍
   New Retry Mechanism automatically resends failed messages, ensuring a smooth user experience even in spotty network conditions.

Dashboard & Documentation Updates

1. Feed Personalization Features: Admins can now personalize feed recommendations directly from the dashboard, making every user’s content feel like home.

2. Signup & Tagging Fixes: We’ve squashed key onboarding bugs and added informative field tags to make sign-ups smoother and more intuitive.

3. Moderation + Reporting APIs: Updated backend APIs to provide more granular control over reporting and moderation workflows.
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4. ‍ReactJS Chat Documentation: The new Core Layer Documentation is live - offering devs a simpler guide for implementing our Chat SDK in React-based apps.

Theme of the Month - AI Chatbot

Once a support tool, now a conversion engine. AI chatbots have matured from answering FAQs to becoming central to both support and marketing pipelines.

Today’s AI chatbots are intuitive, multimodal, and deeply contextual. Whether it’s nudging users to explore new features or resolving tier-1 support tickets instantly, the right chatbot does more than respond - it converts, retains, and learns.

AI Chatbot plays multiple roles. For example, it helps marketing teams to:

• Nudge users with conversational journeys
• Promote personalized offers based on profile data
• Deliver product discovery as an interactive Q&A

And support teams to:

• Automate L1 queries while preserving context
• Offer rich media inputs (audio, video, screenshots)
• Handoff to human agents without losing thread memory

Real-world in action: Mastercard

Their GenAI-powered chatbot, Mastercard KAI, offers real-time support for checking balances, managing cards, and reviewing transactions. With a 70% engagement rate, KAI did not just reduce support load, it enhanced brand perception and improved their reputation score by 12 points.

If your app handles frequent support queries or you're looking to drive product discovery through intelligent conversations, this theme can flip the switch.