The State of Indian Community Management 2021

“Community is the new oxygen for organizations. Get key insights on the challenges, impact and growth of online communities in India”
Read the follow up coverage on state of community management report 2021 here.
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What is this report about?

The State of Indian Community Management Report is the first ever study that attempts to quantify and assess the impact of online communities in India and provide exclusive insights for working / aspiring community professionals working in the country around –
  1. Growth of brand and independent communities in India
  2. Role of events in any community
  3. Impact of COVID19 on communities based in India
  4. Sustainability of communities in India
  5. State of community management careers in India
It seeks its inspiration from the annual CMX Community Industry Report and is crafted by studying the data coming from 180 community builders from India who took the survey between the time period  of 14th June 2021 and 24th July 2021. Our results include the learnings and experiences of community builders from over 60 regions in the country, representing a range of industries and community sizes. For more details, download your copy of the report here.

Major Takeaways

The Community Industry in India has started to pick up in the last three years.

of online communities who participated in the survey were born during this period.

Organizations have started viewing communities as a more vital part of the business after the pandemic hit.

of our brand community builders shared that the organization’s investments in community programmes have increased

Hybrid communities will be our future.

respondents stated that they are looking to invest equally in both offline and online community initiatives post the pandemic

Communities led by individuals in India are moving towards sustainability.

of the independent community builders are running monetized communities.

We need more awareness around self care resources and practices for community builders as burnout in the industry grows.

of our respondents experienced burnout and for most this burnout happens in the first six – twelve months.

We need to train community builders of our ecosystem to build thriving communities.

of our respondents expressed the need for formal Community Management training programmes.

Launch of The State of Indian Community Management Report 2021

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What Seasoned Community Builders Are Saying

“The State of Indian Community Management is a first-of-its-kind survey in India, where we tried to bring out the recent trends and pain points of the community management industry in India. While the community management profession has historically been associated with working for a brand, we have seen a significant rise in this becoming a role that more and more independent professionals and entrepreneurs are taking.”

Nipun Goyal

Chief Executive Officer (CEO) @ LikeMinds

“The community Management industry in India has just started to pick up and there are many open questions that need to be answered. The State Of Indian Community Management is an attempt to help us fill those gaps and understand it to the core. 50 years down the line when anyone will talk about the inception of the Community Industry in India, this report release will be the pioneering moment that would be reflected on during the conversations.”

Paras Pundir

Founder @ Community Folks

“For a young community builder like me who has just initiated her career in the Community Management industry, this report provides clarity on its future. It helps me to set my expectations right and build a firm belief that I'm not alone in the ecosystem, that  the  work we  do matters.”

Sangeeta Gupta

Community Manager @ LikeMinds

“In India, Community is still evolving and will take time to mature. We can learn from each other’s experiences and also the experiences of the community builders where the community ecosystem has matured. SOICM is the first step towards recognising, validating & incorporating Community as a Business Strategy for equitable growth.”

Vineet Nandan Gupta

Community Strategist & Growth Consultant

“India is warming up to community led growth. We need visionary Community Managers to evangelize the importance of communities in the Indian Ecosystem. The insights from this report will help community led companies to grow, create more jobs and be better funded.”

Cherish Santoshi

Head of Community & Developer Programs @ SAWO Labs