On 19th January 2022, we at LikeMinds hosted our second roundtable on the topic, 'Online Community Marketing'. The focus of these roundtables is to have a candid conversation in small groups for everyone to pick up a topic where we try and brainstorm together to see if we can come out with tangible insights for community builders.
Our last round table was held on 4th January 2022, where we talked about ""How to identify a niche and problem while building a community"" and in this roundtable, we extended that conversation.
Below is a link to the blog on the first roundtable discussion:
Launching An Online: How To Discover Your Niche Audience?
If you're in search of a platform for running a community, then check out LikeMinds now! Our platform offers great inbuilt features that will make it super easy for you to scale your community.
In the beginning, Nipun (Founder and CEO of LikeMinds) talked about his experience of starting 'CommunityHood', and then the floor for the roundtable was opened for discussions.
These are some of the things that worked for our community, at least to create some pre-launch reputation building. And what we also did was, while we created a lot of these content and resources, we also focused heavily on building an email list via our newsletter.
Our Pre-launch Efforts
We still send these weekly insights to our subscribers and the different resources we created. Now, we have started marketing these resources aggressively. As a result, we created a list of about 15k potential members.
It is really useful that you have some followership, some email list, or some audience that already respects you, where you have a brand to at least some extent when you are starting a community.
We also talked to some of the people who were aligned with the mission of 'CommunityHood' right before launching it. This helped us in getting volunteers who have been actively contributing in various event formats and otherwise.
Also, Check-Out:
The following community builders led the roundtable:
Volunteer Leaders
Volunteer Leaders
These are some of the very interesting results. First of all, thanks to Nirav for suggesting us this tool and that's how we learn as well. This is a very interesting tool where you can learn from the reviews of the whole community.
WordCloud
However, one of the most interesting results is the Content Strategy Plan for one year. It came out in the discussion led by Vineet and Moses. One of the members said, ""If you have a plan for one year, that is ideal. Because in a large organization, we put out 90 days. So, the one-year plan is something very prominent out there. If you have a content strategy plan for one year, you start executing it, instead of waking up daily and wondering what to post for the job to the world.""
Ruche was the first one to join the roundtable conversation. Following are some learnings from her community-building journey:
In Ruche's words, ""It all started with always expressing your gratitude to the first movers genuinely. That's something that we keep in mind forever. All the first movers should get recognized and this was the best thing we could do. And in six months, we are about to increase our prices. So, in six months we are almost there to show our first movers that they invested. It's like gold, and it's now increasing.""
How To Market Your Community Even Before Launching it?
Followings are the challenges talked about in the roundtable discussion led by Vineet and Moses:
Following are the hacks shared by Aletheia based on what she has done in the past and what she has learned today:
Also, Check-Out:
There are multiple ways to create a growth funnel. However, the best way according to Moses is the 'AARRR Pirate Metrics framework'. He has been working with a start-up, where he helped them grow from an 8 member team to a 185 member company.
So, AARRR stands for acquisition, activation, retention, revenue, and referral and describes a funnel. Someone should be aware of who you are and then once they come to your website, you are activating them. Activation is them giving you their email id or creating a profile on your platform. Once you delve deeper, you can customize it based on your need.
How many people are in the stage where they are considering taking a paid course or a subscription within your community, and what's the content that you have to provide to make sure that the decision falls in your favor? They should choose your community, your product, and your service ideally.
This brings us to the end of our roundtable discussion. Stay tuned for the next one!
Before leaving, if you want to learn from the experience of leading community builders themselves or if you feel you can help other community builders in upskilling themselves, then join 'CommunityHood' today.
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On 19th January 2022, we at LikeMinds hosted our second roundtable on the topic, 'Online Community Marketing'. The focus of these roundtables is to have a candid conversation in small groups for everyone to pick up a topic where we try and brainstorm together to see if we can come out with tangible insights for community builders.
Our last round table was held on 4th January 2022, where we talked about ""How to identify a niche and problem while building a community"" and in this roundtable, we extended that conversation.
Below is a link to the blog on the first roundtable discussion:
Launching An Online: How To Discover Your Niche Audience?
If you're in search of a platform for running a community, then check out LikeMinds now! Our platform offers great inbuilt features that will make it super easy for you to scale your community.
In the beginning, Nipun (Founder and CEO of LikeMinds) talked about his experience of starting 'CommunityHood', and then the floor for the roundtable was opened for discussions.
These are some of the things that worked for our community, at least to create some pre-launch reputation building. And what we also did was, while we created a lot of these content and resources, we also focused heavily on building an email list via our newsletter.
Our Pre-launch Efforts
We still send these weekly insights to our subscribers and the different resources we created. Now, we have started marketing these resources aggressively. As a result, we created a list of about 15k potential members.
It is really useful that you have some followership, some email list, or some audience that already respects you, where you have a brand to at least some extent when you are starting a community.
We also talked to some of the people who were aligned with the mission of 'CommunityHood' right before launching it. This helped us in getting volunteers who have been actively contributing in various event formats and otherwise.
Also, Check-Out:
The following community builders led the roundtable:
Volunteer Leaders
Volunteer Leaders
These are some of the very interesting results. First of all, thanks to Nirav for suggesting us this tool and that's how we learn as well. This is a very interesting tool where you can learn from the reviews of the whole community.
WordCloud
However, one of the most interesting results is the Content Strategy Plan for one year. It came out in the discussion led by Vineet and Moses. One of the members said, ""If you have a plan for one year, that is ideal. Because in a large organization, we put out 90 days. So, the one-year plan is something very prominent out there. If you have a content strategy plan for one year, you start executing it, instead of waking up daily and wondering what to post for the job to the world.""
Ruche was the first one to join the roundtable conversation. Following are some learnings from her community-building journey:
In Ruche's words, ""It all started with always expressing your gratitude to the first movers genuinely. That's something that we keep in mind forever. All the first movers should get recognized and this was the best thing we could do. And in six months, we are about to increase our prices. So, in six months we are almost there to show our first movers that they invested. It's like gold, and it's now increasing.""
How To Market Your Community Even Before Launching it?
Followings are the challenges talked about in the roundtable discussion led by Vineet and Moses:
Following are the hacks shared by Aletheia based on what she has done in the past and what she has learned today:
Also, Check-Out:
There are multiple ways to create a growth funnel. However, the best way according to Moses is the 'AARRR Pirate Metrics framework'. He has been working with a start-up, where he helped them grow from an 8 member team to a 185 member company.
So, AARRR stands for acquisition, activation, retention, revenue, and referral and describes a funnel. Someone should be aware of who you are and then once they come to your website, you are activating them. Activation is them giving you their email id or creating a profile on your platform. Once you delve deeper, you can customize it based on your need.
How many people are in the stage where they are considering taking a paid course or a subscription within your community, and what's the content that you have to provide to make sure that the decision falls in your favor? They should choose your community, your product, and your service ideally.
This brings us to the end of our roundtable discussion. Stay tuned for the next one!
Before leaving, if you want to learn from the experience of leading community builders themselves or if you feel you can help other community builders in upskilling themselves, then join 'CommunityHood' today.
Deploy customised features on top of chat and feed in 15 minutes using LikeMinds SDK.
Let's start!