Overview

Koshiqa - India’s community-powered habit tracking app focused on daily step goals. Co‑founded by Mrinal Tambi, it aims to motivate users through group dynamics and social interaction.

Challenge:

While pivoting from nutrition to fitness, Koshiqa needed a seamless, in‑app community layer that supports updates, feedback, and encouragement, not just a stream of posts, but a genuine social experience crafted for habits.

Solution:

Integrated LikeMinds Community Feed SDK, live within just one week, bringing powerful features like media posts, polls, and announcements. The result? Streamlined engagement, improved retention, and a thriving community.

The Challenge: Building a Fitness Community that Engages

Koshiqa started with a mission to make India move, starting as a nutrition platform but quickly pivoting to fitness. Their early experiments were built around the idea of team-based challenges in which users couldn’t sign up solo; they had to join as a team.

That meant community wasn't just a feature. It was the core product experience.

“For us, the community features, the feed was a no-brainer. We wanted a space where people can share their fitness journeys—photos, videos, badges... and interact with each other.”

But there was another need hiding in plain sight: communication. Fitness apps evolve fast - with new features, experiments, and game mechanics rolling out every week. And traditional channels like Instagram and WhatsApp just weren’t cutting it.

“When the customer opens up Instagram, they don’t go there with an education mindset.. the attention span is very low.”

The Solution: Fast, Native In-App Community with LikeMinds Feed

After seeing a demo of LikeMinds, Koshiqa finalized the integration in less than a week.

“We took less than a week to finalize that we want to go live with you guys.”

Behind that speed was LikeMinds’ developer-first SDK and architecture, especially built for mobile frameworks like Flutter.

“Being a startup, we have integrated with a lot of services—payment services, etc. I would say this was one of the fastest and easiest integrations for the team compared to the likes of Razorpay and all.”

“There was proper documentation done at your side for the Flutter SDK. Our architecture was on Flutter, so it was very simple.”

LikeMinds enabled Koshiqa to go live fast with:

• A native community feed with rich post types (media, milestones)
• Lightweight, modular SDK with zero infra complexity
• Support for updates, polls, and real-time interaction - all inside the app

“Within a week, we were up and live using all the features that you had configured for us.”

The Impact: Engagement, Retention & Feedback

For a subscription-led product like Koshiqa, success hinges on two things: engagement and retention. The LikeMinds Community Feed directly contributed to both.

By enabling users to share milestones, celebrate progress, and interact with others, all within the app, Koshiqa created a space that felt rewarding and personal. Posts announcing new features or updates consistently get hundreds of likes, indicating strong visibility and product awareness. In fact, even small feature announcements routinely reach thousands of users organically.

What also changed was the speed of feedback. Instead of managing scattered user feedback through WhatsApp or support emails, the team could now run polls and scan comments directly within the feed, reducing time to insight dramatically.

Community growth followed naturally. From just 100 users in the early days, Koshiqa’s community now boasts over 100,000 members, with no performance issues or downtime throughout.

“We have grown from 100 members to 100,000 members now in the community. But the uptime has never been a problem. No issues in terms of technology, architecture, or infra.”

Looking ahead, Koshiqa plans to monetize its feed using LikeMinds’ shoppable widgets to turn engagement into revenue.

The Experience: Fast Integration, Proactive Support

Koshiqa’s integration experience with LikeMinds was notably smooth, especially for a lean startup team.

Thanks to detailed Flutter documentation and a modular SDK architecture, they were able to go live in less than a week, without needing extensive back-and-forth or hand-holding.

Support was equally seamless. With a dedicated WhatsApp channel and responsive updates from the LikeMinds team, any issues were acknowledged and resolved quickly. Feature requests were handled realistically, but always with follow-through.

“I 100% recommend LikeMinds. The integration has been super smooth. Even if something is off, the team is there. If anybody has a community business or a business where daily active users, engagement, and retention matter, it’s a definite yes.”